AI for Trade Owners & Operators

Your personal AI analyst. Built for the trades.

RollForge is the AI operating layer built specifically for HVAC, plumbing, electrical, and pest control businesses. Stop figuring out how to use AI tools — we've already done that. You keep running the business. Backed by PE? It handles value creation and portfolio reporting too.

See it live →
500K+ Independent trade service companies in the US
$1.5T+ Global field service market
110K+ Unfilled field technician positions
Live Example

What your AI analyst surfaces

AI-generated for: HVAC operator · $8M annual revenue · 14 technicians · FieldEdge — Powered by Claude

Example Output Field Service · $8M Revenue · 14 Techs · FieldEdge
62 / 100
Grade C+

"Solid revenue per truck but leaving ~$280K in standardization upside on the table through manual dispatch and pricing inconsistency."

Top 3 Quick Wins

01 30 days +12% dispatch efficiency
Standardize Dispatch Templates
02 60 days +$28K/mo pricing recovery
Enforce Pricing Approval Workflow
03 90 days 2.1% EBITDA expansion
Activate Job Profitability Reports
3.2%
$240K – $390K
Est. EBITDA Lift

~15 seconds · No account required

The Operator's Reality

You're running a real business. AI shouldn't add to your workload.

Too Many Tools, Not Enough Answers

Every week there's a new AI tool to evaluate. The reality: you don't have time to figure out which one applies to your HVAC or plumbing business. RollForge is already configured for the trades.

No Visibility Across the Business

Revenue, technician utilization, pricing performance, compliance — it's all in different places. You make decisions on gut feel because you don't have a single source of truth.

Admin Overhead Eats Your Margin

Scheduling, dispatch, reporting, compliance checks. These are jobs that should be automated. Every hour your team spends on manual admin is an hour not spent on customers or growth.

PE Wants Results, Fast

If you're backed by private equity, the clock is ticking. 3–5 year hold periods mean integration and value creation can't wait. Slow visibility kills EBITDA improvement timelines.

What RollForge Does

The AI layer your business already needed. Now it exists.

01 / AI Operations Analyst

Answers without spreadsheets

Revenue per truck, technician utilization, first-time fix rate, pricing performance — surfaced automatically. Your AI analyst tells you what's working, what's not, and what to do next.

02 / AI Dispatch

Optimal routing, zero admin

AI assigns techs based on skill, proximity, and SLA priority. Reduces windshield time and increases jobs per day without adding headcount or manual coordination.

03 / Standardization Engine

Your playbook, enforced automatically

Pricing approval workflows, compliance checks, reporting formats — built in and running. Whether you operate one location or fifty, standards hold without your personal oversight.

04 / Value Creation Tracking

Show the numbers that matter

Track operational improvements in real time. Whether you're reporting to a board, an LP, or yourself — RollForge shows exactly how each decision drove margin expansion and revenue growth.

Your portfolio. Your numbers.

Drag the sliders to match your platform. See savings vs. cost before you sign anything.

Portfolio companies 8
150
Avg annual revenue / portco $8M
$1M$50M
Trade vertical mix
Net Annual Value
$0
savings − platform cost
ROI multiple
0 mo
Payback period
Savings Breakdown
Vendor consolidation$0
SG&A normalization$0
KPI improvement$0
Total vs. $0/yr platform cost $0
Integrations

Your data, flowing automatically

Connect your field service software once. RollForge pulls jobs, revenue, and technician data every night — no CSV uploads, no manual entry, no IT project.

🔧
ServiceTitan
Live
📋
FieldEdge
Coming soon
🏠
HouseCall Pro
Coming soon
📁 Or always upload CSV
ServiceTitan credentials are encrypted at rest with AES-256-GCM. RollForge only reads data — we never write to your ServiceTitan account.
Resources

Read the numbers behind the platform

Free research and tools for PE operating partners building trade service platforms.

📊
2025 Trade Services Benchmark Report
Gross margins, revenue per tech, first-time-fix rates, DSO, and post-acquisition EBITDA curves — by vertical.
Download Free Report →
📋
Day 1–100 Operations Playbook
The definitive guide for PE operating partners standardizing HVAC, plumbing, and electrical roll-ups post-acquisition.
Read the Playbook →
🧮
Portfolio ROI Calculator
Calculate the EBITDA upside and payback period for your specific portfolio size, revenue, and vertical mix.
Calculate My ROI →

Your AI analyst is ready. See what it finds in 15 seconds.

Tell RollForge about your business. It generates a full ops scorecard, quick wins, and upside estimate — instantly. No AI expertise required.

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Trade
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Profile
Generate
Scorecard